Should e-mails open with Dear, Hi, or Hey?

By James Morgan BBC News

Published 21 January 2011 at 11:45 GMT


It's time we ditched "Dear..." from work e-mails, according to a US political figure, who says it's too intimate. So what is the most appropriate way to greet someone in an e-mail - hi, hey or just get straight to the point?


Two words. That's all Giselle Barry needed to leave a lasting impression.

The spokeswoman for US congressman Ed Markey was e-mailing a group of reporters, to alert them to an important announcement.

"Hey, folks," she began.

Such a casual salute raised eyebrows at the Wall Street Journal, which interpreted the beginning of her e-mail as the end of a centuries-old written tradition.


"Across the internet the use of 'dear' is going the way of sealing wax," noted the newspaper.

"'Dear...' is a bit too intimate and connotes a personal relationship," Ms Barry told the paper. And as she strives to maintain what she calls "the utmost and highest level of professionalism", she sees no need for old-fashioned graces.


E-mail has changed the rules of engagement. The language of business is evolving. Our old "dears" are withering away, replaced in the top perch by "hello", "hi" and "hey".


And not everyone is quite so relaxed about this as Ms Barry.

"I'm fed up with people writing 'Hi Jean' when they've never met me," says etiquette guru Jean Broke-Smith.

"If you're sending a business e-mail you should begin 'Dear...' - like a letter. You are presenting yourself. Politeness and etiquette are essential.


"We are losing the art of letter writing. E-mails are becoming like texts. If we don't get a handle on it, future generations won't be able to spell at all."

But why are so many of us culling "Dear..." from our e-mails, even in the workplace? The simplest answer for its detractors is that it no longer says what it means, it feels cold and distant.


"The only time I write 'Dear...' is if I'm making a complaint," says Dan Germain, head of creative at Innocent smoothies. "If I'm writing to someone I am trying to impress, I would simply say 'Hello'. Losing 'Dear...' does not equal rudeness."


The word also implies being of a certain age, says Jon King, managing director of the digital marketing agency Story Worldwide, who adds: "I never use 'Dear...' It's old-dearish."


Mr King was the frontman in post-punk band the Gang of Four. His clients today include luxury brands like Faberge and Estee Lauder.

So how does he greet them? "Often with no intro line at all. I assume they know who they are, and cut to the chase."


It is this race to communicate that leaves old-school etiquette trailing in the wake, according to social behaviour expert Liz Brewer, star of ITV's Ladette to Lady.

"With social networking, we do everything in three seconds - reply, type, send - and often without due consideration," she explains.


"We have to remember that at the start of an e-mail we are sending a subtle message. If I write 'hi' to a person I don't know, I risk falling into a pit. I shouldn't presume I can be so familiar."

Introducing an e-mail is a lot like arriving at a party, she says. "Better to be overdressed. You can always take off the pearls."


As e-mail greetings go, "Hey folks" sure ain't pearls.

"Hey" sounds more like the brash, surfy American cousin of "hi". But is it really Bermuda shorts and bare feet?

That all depends on the recipient, says Anna Post, spokeswoman for the Emily Post Institute, which is based in Vermont and provides etiquette experts and advice to corporations in the US.

"'Hey' is a funny one. I never used to have a problem with it," she says. "Until I met the CEO of a young, hip company, who said she hated it. She said it sounds like a sharp jab. 'Hey!' Whereas to me, 'hey' sounds jaunty and uplifting."


And since we have no control over our e-mail recipient's perception, greetings like "hey" are not worth the risk in business, she adds.

"I would use 'Dear...' with people I don't know particularly well, because it corresponds to respect. I disagree with people who say 'Dear...' means 'you are particularly dear to me'. To convey that kind of 'Dear...' you need to write 'my dearest'."


But if introductions are a dilemma, sign-offs are a social networking minefield.

"Yours faithfully" can't be trusted. "Sincerely" feels insincere. And your "kindest regards" sound like anything but.


Liz Brewer believes you can never go wrong with 'best wishes'. "People put 'XX' all the time - and that's fine, but only if you would kiss the person in the street."


The trouble with sign-offs is you have so many options, says Anna Post. "It's the hottest question I get asked at my business comms classes. If it's business, I would stick to 'regards', 'kind regards' or 'best'.


"'Cheers' is too warm for some industries. But the one I really don't like is 'BR'. How could they be your 'best regards' if you couldn't even be bothered to type them out?"

The trick with sign-offs is to choose a phrase that's almost invisible, she says, because if the phrase looks odd "then people are no longer thinking about the content of your message", says Anna Post.



Dear James,

I'm fed up with people writing "Hi Jean" when they've never met me. Or putting "cheers" at the end of an e-mail. What is 'cheers'? Clinking a glass? It's an irrelevant word.

If you're sending a business e-mail you should begin "Dear..." - like a letter. You are presenting yourself. Politeness and etiquette are essential.

We're losing the art of letter writing. E-mails are becoming like texts - everyone is abbreviating. If we don't get a handle on it, future generations won't be able to spell at all.

I don't know you, so I'm not going to sign off "love" or "best wishes". And I'm banning the word "cheers".


Jean Broke-Smith

Dan Germain Head of creative, Innocent

Hello James,

The only time I write "Dear..." is if I'm making a complaint. If I'm writing to someone I am trying to impress, I would simply say "hello". Losing "Dear" does not equal rudeness.

I work at Innocent smoothies, with a bunch of young 'uns. What I get from them in e-mails is "hi" and "hey" and the occasional "yo", but not often. Our smoothie marketing might have a casual tone of voice, but we're still a business.

Yes, we do use a conversational tone of voice on our packaging. You've already invited us into your fridge, so let's have a natter. But that for me is different to having a business conversation with an agency or a supplier.

In fact we have a policy about e-mails. "Don't write anything that could be misunderstood." Irony and sarcasm never work. And don't think that adding a smiley and three trillion exclamation marks will help. It just makes people think you're an idiot.

All the best,


Katie Craig English teacher



It absolutely isn't weird to write "Dear..." at the start of an e-mail if that e-mail has replaced the function of letter-writing. So, my students' parents get a "Dear..." in the first couple of responses. Once we get to know each other, I take my lead from them.

The rule is, address your reader as you would in the context with which you are replacing the e-mail.

I find good friends often get no sort of greeting at all. Similar to the way, in life, we'd simply smile and resume the previous night's conversation.

With someone I haven't spoken to in a while, but am glad to, it tends to be their name and an exclamation mark, or, disgustingly, several (never let my pupils know this).

I think this makes sense - it's the lexical equivalent of running up to someone on the street and giving them a hug.

Let's meet soon,

Katie x

21st January  2011 - 23:15

I sent my first email in 1984 (on a DEC VAX). The rule then was that the "to" line takes the place of "dear", so the body of the email has no salutation. The only time that "dear X" or even just the first line of the body starting with "X" was allowed, was when one is sending to several people and it was more polite to emphasise the distinction between recipient, and bystanders.


21st January  2011 - 23:15

The only reason there's a debate about this is because many people cling to the belief that an email is like a letter. It is not. It depends on the recipient but if you're getting 20 emails a day from suppliers and need to negotiate back and forth, you do not have time to treat each reply as a letter. Googlemail has the right idea, grouping emails of the same subject into a 'Conversation'.

Final del formulario

21st January  2011 - 23:06

I always start with their name, or if its a teacher or professor (I'm at university) I say Professor whomever.
Professor Windstein

Thanks again for whatever.

All the best/thanks again/ cheers/sincerely,

Also, cheers is not shallow. It's a happier less drab way of saying thank you. I say it in everyday conversation, including professionals, and I see no problem using it in emails.

21st January  2011 - 23:04


An American colleague emailed a UK colleague "My dearest ...." and both got terrific ribbing about it. We never did find out if it was meant as a joke, attempting to be very English or if he felt this conveyed greater respect in the office.

Final del formulario

329. Claire Bear

21st January  2011 - 19:17


many of my work colleagues, especially those in the states, don't bother with niceties such as dear, hi or hello - preferring to start them with my christian name. Personally I find this quite rude. I am in my 30s and guilty of using kind regards. Oh and another thing, if I read one more sentence that starts with "Because" I think I will pack up and go home. Don't they teach grammar in the US!


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